Simplify your culinary chaos, connect with the food-enthusiastic community.
Prep. Cook. Serve. For people who are looking for the easiest home cook recipe and personal food story.
Opportunity
A need for a recipe-sharing social platform that streamlines recipe organization and encourages people to share their food stories within a community of cooking enthusiasts.
Objective
Help the users manage recipe collection, plan meals, and discover new dishes with the food enthusiast community. Create a space for foodies to connect, share, and inspire each other to create diverse cuisines using the easiest recipe.
Outcome
From prep to cook to serve, we focus on sharing recipes that require just three simple steps, while also providing a platform to share food stories and build connections with your friends and family.
Food is my family’s love language.
It is the language that unites us and brings us closer together. Food profoundly connects home and family, serving as a language of love. Food is a powerful medium to convey our care for one another. I want to create a platform for sharing the easiest recipe to encourage people to cook and share their food stories with the community.
My role
UX, UI, and Visual Design, I sought feedback from multiple online mentoring sessions to continue revising the project.
Timeline
Three weeks, including project planning, product strategy, product design
Tools I used
Figma, Google Meet
Set up for success – planning
Problem statementAddress the challenge of unstructured recipes by establishing a user-friendly digital platform to empower food enthusiasts.
Easipe allows you to add your favorite recipe quickly.
Step-by-step instructions
Follow the step-by-step instructions to add your recipe to your file—progress dots to set the expectation on how many steps away from finishing adding your recipe.
Simple animation to celebrate when you finish adding the recipe. Provide the option to share your recipe once you finish adding your recipe.
Celebrate the win
Click the icon on the recipe card to save and like your favorite recipe. View your recipe collection on the profile page.
Save, like your favorite recipe
Key insights from research
I interviewed different groups of people and asked open-ended questions to discover their relationship with food and recipe. I synthesized the notes and turned them into three key insights by distilling thoughts from the interview conversation and market research.
Enhanced recipe Organization
Seeking improved features for organizing their recipe collections efficiently, including easy categorization, search, and access based on different preferences.
Digitalize and Paperless Recipe
A user-friendly digital platform that eliminates the need for physical cookbooks, allowing them to store, access, and share recipes conveniently.
Collection of Simple Recipe
A centralized collection of simple, easy, and quick recipes that cater to their busy lifestyles or cooking novices. Need an app that provides hassle-free meal options.
From insights to opportunity areas
From insights to “how might we” statements. I used the insights from the market research, and user interview to start writing down as many HMW statements as possible.
HMW design a solution that makes the process of cooking homemade meals enjoyable, achievable, and a means of communicating love through food?
HMW design an intuitive platform that seamlessly organizes easy three-step recipes to foster a love for homemade cooking so that the users start exploring new dishes?
HMW create a platform that collects simplified three-step recipes, empowering users to enjoy homemade meals and cook more frequently for a healthier lifestyle?
HMW design an all-in-one platform that simplifies three-step recipe organization, provides a space for users to share their food stories, and encourages them to connect others?
HMW develop an engaging app that offers a collection of easy three-step recipes, while also providing a platform for users to connect, and discover inspiration from the foodie community?
HMW create a digital recipe solution that seamlessly allows users to access recipes across multiple devices for enhanced convenience and ease of cooking?
HMWCreate a platform collecting simplified recipes, empowering users to enjoy homemade meals, cook frequently for a healthier lifestyle, and encourage sharing of food stories to strengthen connections with loved ones?
Prioritize the tasks
How does everything come together?
Low-fidelity
Sketched out multiple versions to generate as many ideas as possible in this stage.
Mid-fidelity
Started to refine the visual and layout the clearer content placement. It shows the layout, user flow without getting into too much detail.
High-fidelity
Polished and detailed interface to show the final design. It incorporates visual elements, typography and colors.
Easipe is a life-saver for the working parents.
Daily recommended recipe
Easipe will give you a new set of suggested breakfast, lunch, dinner, and snack recipes.
You can tap the quick search tag on the discover page or browse the featured recipes from the community.
Quick search on discover page
Prep. Cook. Serve—three simple steps to help prepare healthy home cooking dishes.
Straight forward instruction
Share your food stories with the community.
Read the food story from the community
Discover more food stories from the Easipe community. With a short-cut button ready on each story to save or like the articles.
Share the story with the community and tag it with the related recipe.
Publish and tag your story with the recipe
Navigate your saved, public, and private articles by switching to different filter options.
Easily navigate your story
What’s next?
Test the three high-fidelity wire flows with users to validate and gather feedback.
Review and seek input from the mentoring session to refine the design.
Strengthen the product strategy and prioritize the next set of features.